Direct Marketing Services

SOHO Marketing & Technologies direct marketing services support the selling needs of your small office / home office to generate more leads and better leads. Keep in mind that direct marketing is a measurable type of marketing that is ideal for the single office and home office.

These are the marketing and direct marketing services we offer:

• Market planning and research to define your market

• Sales prospecting strategies, approach, & support

• Prospecting data (sales leads); specific to the contact, address, and phone number

• Trade show support to increase booth traffic, get more prospects, and follow up to close

• Competitive research to define primary and secondary competitors

• Tracking and results measurement of marketing and sales activity

When we tell prospective clients about direct marketing, some do not understand the term or the viability of direct marketing in a slow economy. Also, there are so many definitions for marketing so that only adds to the confusion.

To clarify the definition, consider a quote from the Direct Marketing Association's recent paper titled, "Revisiting the Conceptual Definition of Direct Marketing: Perspectives from Scholars and Practitioners" where they state:

"Direct marketing is a database-driven process of directly communicating with
targeted customers or prospects using any medium to obtain a measurable response
or transaction via one or multiple channels."

Direct Marketing (my definition) is the other half of the sales process. One cannot exist without the other for long, especially when competitors are adapting to leverage this specific type of marketing and the technologies that facilitate the process.

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